MONDAY, JULY 9

9 a.m. Registration

9:15 a.m.  Opening Session   Ann Bertoldie/Will Murphy/Laura Widmer
Discuss how to deal with your peers, develop and share a vision, detail a plan of action, how to work with different skill sets and attitudes. You will find out what path you will be taking between Reporting, Photography or Videography.

10 a.m.  Legal and Ethical Overview   Bernie Rhodes, attorney
An overview of libel, privacy, open records/meetings, copyright and other legal issues impacting students. Overview SPLC services

11 a.m.  Choose One Session in Equipment Training:

Reporting: Getting it First, Getting it Right   Ann Bertoldie/Laura Widmer
How to report and package breaking news for the website and print. Developing an editing process to ensure checks and balances. Example of errors in judgment and content. The Inverted Pyramid (IP) writing style is used in nearly 70% of news articles. Learn how to streamline your writing process using IP concepts.

Photography: Choosing and Using Photography Equipment   Will Murphy
1080×720, 24p, 60hz, F 2,8…Do you get confused by all the numbers on your digital camera? Are you unsure of when and why you would use a certain setting? This session will breakdown all of those numbers to clearly explain what they do and how they can better your photographs.

Videography: Choosing and Using Video Equipment   Katie Denison
1080×720, 24p, 60hz, F 2,8…Do you get confused by all the numbers on your video camera? Are you unsure of when and why you would use a certain setting? This session will breakdown all of those numbers to clearly explain what they do and how they can better your production.

12:30 p.m.  Meet with Speakers for Lunch

2 p.m.  Choose One Session in Storytelling:

Reporting: Enterprise and Investigative Reporting   Dr. Doug Sudhoff/Judy Thomas
Going beyond daily reporting to add depth and perspective. Understanding the “watchdog” role for accountability. Discussing research tools, web resources and best examples with relevance to campus/ high school. But what good is a watchdog journalism story if nobody reads it? If you want to push your watchdog stories, you need to think of the finished product. Alternative Story Formats (Q&A, Quiz, Chunkicle, List, etc.) are statistically shown to be better read — and better remembered by readers. Isn’t that the point of being a watchdog?

Photography: Editing and Developing Your Visual Storytelling   Matt Frye/Mike Ransdell
In addition to just taking photos, photojournalists are now responsible for digitally editing their images, archiving them and producing audio-visual shows to display their work online. In this all hands-on workshop, we’ll review techniques in Photoshop for preparing photos for use in print/online.

Videography: Telling the Story   John Denison/John Sprugel
You have the equipment, now how do you tell the story? This session provides a look at best storytelling practices. Do you use Final Cut Pro and Adobe Premiere? This session also provides a look at video editing that can be applied across and between applications.  From reporting the story to editing the final package, this session will take you through the elements of a quality production.

4 p.m.  Think Tank
During a final de-briefing we will discuss the presentations of the day and fill out critiques of what was helpful to you. Students and instructors can discuss what worked, what didn’t, what was learned and what you can take home.

Dismissed by 4:30 p.m.

TUESDAY, JULY 10

9 a.m.  Opening

Get back in the swing of things and determine what path you will take today: Social Media, Design or Web.

9:15 a.m.  Choose One Session in Content Presentation

Social Media: Making Social Media Matter/Web: Strategizing your web content   Erica Smith/Dr. Jody Strauch
Find out how to effectively use social media to benefit your newspaper, and to make people care. Examine how free social media tools like Facebook and Twitter can help you break stories, assist reporters, engage your readers, build your audiences and beat the competition.

The days when newspaper designers and artists only worked in print or on the Web are gone. Today’s visual journalists are going into uncharted territory as they simultaneously design and program for multiple platforms at once: print, digital, mobile and tablet. Here’s how to strategize for each platform while staying true to your journalistic foundation.

Design: Design Across Platforms   Jammie Dunker/Melissa Galitz
We live in a high design world. Learn the basics of design fundamentals as they apply to print, web, tablet and mobile. A sophisticated color palette, strong typography, grid and the grid are just the beginning of a design foundation. Learn to develop brand identify and cohesive publication.

noon  Lunch with Speakers

1 p.m.  Choose One Session in Storytelling

Social Media: Your greatest asset in the newsroom  Dr. Jody Strauch
Social media has become the greatest asset to newsrooms across the country. Newspapers, TV stations, radio stations and all journalists should use Facebook and Twitter for news tips, story sources and more. Most journalists know they need to use social media but have trouble narrowing down what works and what doesn’t. This session will provide guidance for questions like “When should I tweet?” “How do I tease a story?” “How can I generate news tips or photos to use?” “Should I have a professional page?” “Are people seeing my tweets?” With a little guidance and some how to examples, social media can help your organization and your career achieve great success.

Design: Alternative Storytelling Forms  Laura Widmer
The Eskimos use more than 30 words that mean “snow.” Why do we have so few that mean “story”? The possibilities with storytelling approaches are endless, can register with readers in a bigger way than straight narratives, and add a lot of life to your work. All it takes is a little planning. We take a look at how to to identify opportunities for alternative story telling forms and how to use them best in print and online.

Web: Web First  Erica Smith
Learn how to work in a Web-first newsroom, and the tools needed to make it happen, all without sacrificing the print edition. We also talk about what components are really important to add to a website and how to decide the best way to tell the story.

Photography: Storytelling with Soundslides  Will Murphy

Soundslides allows storytellers to concentrate on the story, rather than the application. Created for journalists and other storytellers on deadline, Soundslides is designed to make quick work of slide show production. What Soundslides does is make it easy for you to present your images with impact, then sync them seamlessly with any audio track. As a photojournalist you may need to showcase a documentary or additional photos of the football game and this tool is the answer.

Reporting:  Add life to your storytelling   Ann Bertoldie

Do your publications need something to attract more readers and viewers? Do you have an inner creative side that needs to be unleashed? If you answered yes to either of these questions, then you need a dose of feature writing reminders. Feature stories allow you to go a step further than the “just the facts, ma’am” scenario of hard news; they also tell the stories of people’s lives and situations. To do that, features must incorporate facets of writing often not found in news stories. In this session we’ll discuss the five components necessary for good feature writing and we’ll look at some examples that incorporate them.

3 p.m.  The TEAM Concept   Laura Widmer

With so many ways to tell stories now available, it’s important to choose the best way to tell each story; possibilities for audio, video, interactivity, conversation and more. Planning is essential to make sure all the storytelling elements work together and provide the reader a cohesive package.

Dismissed by 4:30 p.m.

WEDNESDAY, JULY 11

8 a.m.  Travel to Northwest Missouri State University

10 a.m. Tour the Student Media Offices

10:30 a.m.   Multimedia Storytelling Projects
Teams work on multimedia reporting projects. Each team will (1) Write main story and sidebars, (2) Shoot and edit video, (3) Shoot, edit and produce a gallery, (4) Tape, edit and produce audio and (5) Produce social media updates about the event while you are compiling story.

Lunch: Grab and Go

noon   Production

2:45 p.m.  Presentations & Critiques
Student multimedia team presentations and critiques. Students and instructors discuss what worked, what didn’t, what was learned and what you can take home.

3:15 p.m.  Leave for Liberty